Business Videos
Watch this growing collection of expert tips and information
Get the insights to help your business thrive on topics like creating your first product line, pricing, where to sell, and more!
Making Scents Series Weekly doses of sensible business info for fragrance-based product makers
- Citronella Candle Marketing Do's and Don'ts (6/23/26)
- Tips for Selling Candles at Summer Markets (6/16/26)
- The Good-Better-Best Tiered Pricing Strategy (6/9/26)
- 5 Ways to Grow Your Email List (6/2/26)
- Beating the Summer Sales Slump (5/26/26)
- 7 Social Media Content Ideas You Can Post Today (5/19/26)
- Why Successful Makers Design Seasonal Collections Months in Advance (5/12/26)
- 3 Things to Check Before Naming Your Business (5/5/26)
- How to Test Scents for New Products (4/28/26)
- 3 Tips for Creating a Cohesive Product Line (4/21/26)
- Your Secret Weapon for Consistent Sales: Email Marketing (4/14/26)
- When Should Candle Makers Consider Insurance? (4/7/26)
- Fragrance Oil Shelf Life Secrets (3/31/26)
- Choosing Between a Sole Proprietorship vs. LLC for Your Business (3/24/26)
- Five Must-Have Product Photos (3/17/26)
- The 3 Things That Must Be on Your Candle Label (3/10/26)
- How to Select Wax in 2 Steps (3/3/26)
- Pricing for Profit: 3 Factors to Price Confidently (2/24/26)
Product Development & Pricing
- (Making Scents) How to Select Wax in 2 Steps
- How to Make the Right Wax Choice
- (Making Scents) How to Test Scents for New Products
- How to Test Your Fragrance
- (Making Scents) Fragrance Oil Shelf Life Secrets
- Two Traits for Success: Creating Your First Candle Product Line
- Next Steps: Creating Your First Candle Product Line
- (Making Scents) 3 Tips for Creating a Cohesive Product Line
- Calculating Variable Costs: How to Price Your Candles
- Calculating Fixed Costs: How to Price Your Candles
- Calculating Total Costs: How to Price Your Candles
- (Making Scents) Pricing for Profit: 3 Factors to Price Confidently
- (Making Scents) The Good-Better-Best Tiered Pricing Strategy
- (Making Scents) The 3 Things That Must Be on Your Candle Label
- Candle Labeling Requirements
Setting Up Your Business
- Pro Tips for Starting Your Business
- (Making Scents) 3 Things to Check Before Naming Your Business
- (Making Scents) Choosing Between a Sole Proprietorship vs. LLC for Your Business
- Sole Proprietorship or LLC?
- All About Trademarks for Makers
- (Making Scents) When Should Candle Makers Consider Insurance?
- Craft Space Organizing Ideas
- How to Create a Unified Brand Experience - Small Business Workshop
Marketing
- Citronella Candle Claims
- How to Photograph Shiny Candle Containers
- Five Must-Have Product Photos
- (Making Scents) Your Secret Weapon for Consistent Sales: Email Marketing
- (Making Scents) 7 Social Media Content Ideas You Can Post Today
- (Making Scents) 5 Ways to Grow Your Email List
- Marketing Systems for Efficiency & Growth - Small Business Workshop
Selling
- Where Should I Sell My Candles?
- E-Commerce Platform Overview & Comparison
- 5 Tips to Sell More Candles at Markets
- Should You Sell on Consignment?
- Consignment vs. Wholesale for Your Business
- How to Pack Smaller Wholesale Candle Orders
- How to Pack Larger Wholesale Candle Orders
- Beating the Summer Candle Sales Slump