Business Videos
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Get the insights to help your business thrive on topics like creating your first product line, pricing, where to sell, and more!
Making Scents Series Sensible business info for fragrance-based product makers
- How to Survive the Busy Season Without Burning Out (10/13/26)
- How to Ask for Product Reviews for Your Candle or Soap Business (9/15/26)
- 3 Ways to Make a Memorable Unboxing Experience (9/8/26)
- Are You Overpaying for Your Supplies? (9/1/26)
- Tools for Faster Candle Making (8/25/26)
- Candle Labeling Tips (8/4/26)
- Creating Unforgettable Seasonal Collections with Storytelling (7/21/26)
- How to Select Fragrances for Luxury Products (6/30/26)
- Citronella Candle Marketing Do's and Don'ts (6/23/26)
- Tips for Selling Candles at Summer Markets (6/16/26)
- The Good-Better-Best Tiered Pricing Strategy (6/9/26)
- 5 Ways to Grow Your Email List (6/2/26)
- Beating the Summer Sales Slump (5/26/26)
- 7 Social Media Content Ideas You Can Post Today (5/19/26)
- Why Successful Makers Design Seasonal Collections Months in Advance (5/12/26)
- 3 Things to Check Before Naming Your Business (5/5/26)
- How to Test Scents for New Products (4/28/26)
- 3 Tips for Creating a Cohesive Product Line (4/21/26)
- Your Secret Weapon for Consistent Sales: Email Marketing (4/14/26)
- When Should Candle Makers Consider Insurance? (4/7/26)
- Fragrance Oil Shelf Life Secrets (3/31/26)
- Choosing Between a Sole Proprietorship vs. LLC for Your Business (3/24/26)
- Five Must-Have Product Photos (3/17/26)
- The 3 Things That Must Be on Your Candle Label (3/10/26)
- How to Select Wax in 2 Steps (3/3/26)
- Pricing for Profit: 3 Factors to Price Confidently (2/24/26)
Product Development & Pricing
- (Making Scents) How to Select Wax in 2 Steps
- How to Make the Right Wax Choice
- (Making Scents) How to Test Scents for New Products
- How to Test Your Fragrance
- (Making Scents) Fragrance Oil Shelf Life Secrets
- Two Traits for Success: Creating Your First Candle Product Line
- Next Steps: Creating Your First Candle Product Line
- (Making Scents) 3 Tips for Creating a Cohesive Product Line
- (Making Scents) How to Select Fragrances for Luxury Products
- Calculating Variable Costs: How to Price Your Candles
- Calculating Fixed Costs: How to Price Your Candles
- Calculating Total Costs: How to Price Your Candles
- (Making Scents) Pricing for Profit: 3 Factors to Price Confidently
- (Making Scents) The Good-Better-Best Tiered Pricing Strategy
- (Making Scents) The 3 Things That Must Be on Your Candle Label
- Candle Labeling Requirements
- (Making Scents) Candle Labeling Tips
Setting Up Your Business
- Pro Tips for Starting Your Business
- (Making Scents) 3 Things to Check Before Naming Your Business
- (Making Scents) Choosing Between a Sole Proprietorship vs. LLC for Your Business
- Sole Proprietorship or LLC?
- All About Trademarks for Makers
- (Making Scents) When Should Candle Makers Consider Insurance?
- Craft Space Organizing Ideas
- How to Create a Unified Brand Experience - Small Business Workshop
Marketing
- Citronella Candle Claims
- How to Photograph Shiny Candle Containers
- Five Must-Have Product Photos
- (Making Scents) Your Secret Weapon for Consistent Sales: Email Marketing
- (Making Scents) 7 Social Media Content Ideas You Can Post Today
- (Making Scents) 5 Ways to Grow Your Email List
- Marketing Systems for Efficiency & Growth - Small Business Workshop
- (Making Scents) Creating Unforgettable Seasonal Collections with Storytelling
Selling
- Beyond Price Cuts: Holiday Promo Ideas for Small Businesses
- (Making Scents) How to Ask for Product Reviews for Your Candle or Soap Business
- Where Should I Sell My Candles?
- E-Commerce Platform Overview & Comparison
- 5 Tips to Sell More Candles at Markets
- Should You Sell on Consignment?
- Consignment vs. Wholesale for Your Business
- How to Pack Smaller Wholesale Candle Orders
- How to Pack Larger Wholesale Candle Orders
- Beating the Summer Candle Sales Slump