Haunted Collection Studio
Launch a shelf-ready Halloween lineup with this collection-building system.
Halloween is one of the highest-performing seasons of the year. But building a cohesive, on-brand collection can take weeks of testing, coordination, and costly trial-and-error.
The Haunted Collection Studio is a culture-inspired, collection-building system that helps you choose an aesthetic lane. Then pair it with coordinated scents and vessels to quickly and confidently launch a polished Halloween line.
Halloween Jars Limited edition jars available while supplies last.
Kick off your seasonal making with our highly anticipated pumpkin jars. These are the ultimate Halloween candle containers, perfect for capturing the spirit of the season and meeting the high demand for festive autumn decor.
Haunted Studio Fragrance Flights Limited edition curated scents inspired by Halloween themes.
These Halloween-inspired fragrance sets are designed to pair with this year’s limited-edition candle containers. Explore three Halloween themes - Spellbound, Midnight Movie, and Sweetly Spooky.
Choose your Studio. Build your collection.
Each Haunted Collection Studio is built around a distinct aesthetic, with coordinated fragrance flights and vessel colorways designed to work together, so your lineup looks intentional across shelves, listings, and wholesale assortments.
Spellbound
Enchanting, cozy rituals and candlelit nights.
Midnight Movie
Campy scares and cult-classic nostalgia.
Sweetly Spooky
Cute, cozy, and just a little creepy!
A collection-building system that converts
The Haunted Collection Studio removes friction from seasonal planning and helps businesses launch collections that feel cohesive, scalable, and on-brand with:
- Curated fragrance flights
- Coordinated container families
- Label inspiration
Every Studio is designed to support sell-through, repeat purchases, and cohesive brand storytelling, so your Halloween collection works as hard as you do.
Create your collection in 4 steps
From Studio to Shelf: Displaying Your Collection Make your lineup pop with these shelf talker treats and merchandising tricks
The "Silent Salesperson": Shelf Talkers
Shelf talkers are small signs used in retail product displays at brick-and-mortar stores and on tabletops at markets. They highlight a particular item or collection and provide product information to shoppers that encourages purchases.
- Select high-quality imagery or bold graphics. Choose lifestyle or editorial shots that grab shopper attention from a distance.
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Keep the copy focused and punchy. Include:
- A clear headline
- Succinct text that covers a product's benefits, how it can be used, the story behind it, or a point of difference
- Standardize sizing to 4"x6" or 5"x7". Using these standard postcard dimensions makes printing affordable and ensures your signs fit into common holders.
- Design for double-sided use. Consider printing two designs onto one card so that the shelf talker is reversible.
- Elevate the presentation. Display the shelf talkers by inserting them in a holder or attaching self-adhesive easel backs.
Hauntingly Good Merchandising
Visual merchandising presents products to maximize their appeal, making shopping easier and generating more sales. Use these tips whether you have a shop or sell in-person at markets and pop-up events!
- Vary heights, textures, and shapes to create visual interest. Use risers, crates, books, etc. to keep eyes moving vertically and horizontally across your displays.
- Establish a focal point to anchor the display. Position your best-selling product or popular items at eye level to catch customer attention.
- Avoid overcrowding. Give your products room to breathe so shoppers can see them more clearly and avoid feeling overwhelmed.
- Group items in threes. Asymmetrical arrangements are more visually engaging and create a balanced look.
- Select coordinating display props. Use materials and colors that complement your products and reinforce your branding.
- Keep products accessible and tactile. Remove lids from tester candles and place items within easy reach. When customers engage their senses, they're more likely to buy!
Print Your Labels With Avery
We designed our labels using Adobe Suite and Canva and printed them using Avery WePrint. Learn how you can save 10% on Avery labels by visiting our partnership page.
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