I have always used the dye chips. Very hard to control the intensity of color with them. And I have found different batches give different results. I purchased a couple of colors in this liquid dye to see how I liked it. The colors I purchased were not available in chips so that is why I chose the ones I did. New colors and new experience with a different media of coloring. I am in love with these liquid dyes! I have used this in paraffin, para soy, and soy and love the results I get. I can control the color so much easier. I will be going to all liquid dyes once I use up all of my chips. I also love the fact that they are measured with a dropper and not a bottle with the flip-top lid as I have seen from other distributors of liquid candle dyes. These are soooooooooooo easy to use and no mess at all! Thanks so much for a quality product! Definitely a repeat customer on this and all other colors as I need them.