This is a wonderful gourmand/bakery/foodie fragrance oil. It is not particularly sweet...nor is it spicy in the way most fall/holiday scents are spicy, with strong cinnamon or "pumpkin" spice notes. Instead, it's a wonderfully complex nutty and toasty smell. Definitely something different for a fall or winter line, more sophisticated than your average fall and winter gourmand. I can also see this being popular year-round if it's given a name that isn't too evocative of holidays. It's also a very strong oil; I usually do 12% FO in my own paraffin-soy blend for killer hot throw, but I recently made a few candles in this scent with only 6% oil (oops.) The hot throw is still acceptable...not as good as I usually get, but a lot more noticeable than the other batch of candles I made with a different oil at 6%. (It was not a good day for me...) I won't sell these, since they aren't as strong as usual, but I'll gladly burn them in my house! Love this smell, especially during the holiday season.