We’re back again with another round of fragrance oil revisions and another glimpse of “Behind the Scents.” Similar to the previous round of revisions where we removed phthalates and updated the scent characteristics to suit modern tastes, this group is also on the cutting edge of both safety and performance.
For this launch, our initial goal was to remove all ingredients that require a Prop 65 warning. It didn’t take long for us to realize that removing those components wasn’t going far enough. Some ingredients may not currently require a Prop 65 warning, but there is a strong likelihood they will require it in the future. If we can stay ahead of the curve and maintain our track record of the most stringent safety standards in the industry, all the better!
As we always do when revising fragrances, we also took the opportunity to improve each scent in every way possible. Amongst other things, we looked at strength, performance in soy, scent profile, and in a few cases, the name of the fragrance. Sometimes a little rebranding is all you need!