Great-smelling candles are abundant. But the experience of what you made, with your hands, the product of your creativity, is unique. The company name. The scent name. The jar, the lid. The label design. Where it was purchased, and when.

And of course, it’s about you: the maker.

You melted wax, you monitored temperatures, you added fragrance, you poured. You made this with your hands. You selected the container, the lid. You designed the label. You had a vision and brought it into existence.

And when that candle has been burned down, those melts melted, that soap barely a sliver, they’ll be back for that experience that can’t be found anywhere else.

Our seven new scents for Spring and Summer 2019 each offer their own unique experience, they’re just waiting for the final element that takes them from fragrance to something so much more: you!

So gather some inspiration from the ideas we’ve curated below and get your creativity moving. We’ve put together some personas and mood boards you might use to help identify potential customers; a brief trend summary; and container/label designs for each new fragrance as a starting point. Which ones speak to you? Let your mind wander, imagine, and discover the possibilities of your creativity.

TRENDSPOTTING

Florals have never been “out,” but they are definitely seeing a resurgence in popularity as more people discover the possibilities of florals beyond “my grandmother’s perfume.” Magnolia and peony are both classic florals we wanted to offer in our line, but we just weren’t sure they would stand up on their own. Together, they’re a winning combination and a modern take on two classic Southern flowers.

BRANDING INSPIRATION

A beautiful floral fragrance like Magnolia and Peony deserves a presentation to match. While we were browsing Avery’s label templates, we saw this design and knew it was a perfect fit. The White Tumbler and Silver Flat Lid lend a clean, elegant feel and let the label and fragrance name stand out

Love this label? Snag the design here. Make it your own, or use as-is!

TRENDSPOTTING

Perennially popular, lavender is always a bestseller. Our Lavender fragrance tops the charts year after year, so we wanted to offer another twist to this much-loved scent. Sage was another note we wanted to incorporate, but good sage scents are hard to do well, especially in soy. Finally, we landed on the right blend of lavender, sage, and other herbal notes that was so incredibly soothing, we knew we had something special.

This is a versatile fragrance, fresh without leaning ozonic or linen-y, and absolutely beautiful in both wax and body care products.

This calming, herbal fragrance makes a lovely candle, and we wanted to carry over its apothecarial sensibilities to the presentation. In an Apothecary Jar with a Bronze Flat Lid and a Kraft label, the beautiful simplicity of White Sage and Lavender shines.

Love this label? Snag the design here. Make it your own, or use as-is!

TRENDSPOTTING

Everyone loves a good throwback, especially these days. Black cherry is a classic scent with countless iterations, so we knew our concept would need to add something special. With the rising popularity of wine fragrances (and just maybe a fondness for sangria), we landed on just the right twist to make the old, new again.

Black Cherry Merlot is one of those scents you pick up to smell, put down, then pick up to smell again. There’s a lot more to this seemingly simple fragrance than meets the nose. We wanted to reflect that in the final presentation, so we selected our Black Straight Sided Tumbler with a Bronze Flat Top Lid and a simple, but elegant, label courtesy of Avery WePrint

Love this label? Snag the design here. Make it your own, or use as-is!

WRAPPING UP

Now that they're all dressed up, it’s time for these seven new scents to go forth and show off what they can do. Ready to see smell for yourself? Share your thoughts on these new fragrances by leaving a review, and show off what you create by tagging us on Facebook, Twitter, or Instagram —we’d love to give you some kudos!