behind the scents:
2019 spring and summer scents
Great-smelling candles are abundant. But the experience of what you made, with your hands, the product of your creativity, is unique. The company name. The scent name. The jar, the lid. The label design. Where it was purchased, and when.
And of course, it’s about you: the maker.
You melted wax, you monitored temperatures, you added fragrance, you poured. You made this with your hands. You selected the container, the lid. You designed the label. You had a vision and brought it into existence.
And when that candle has been burned down, those melts melted, that soap barely a sliver, they’ll be back for that experience that can’t be found anywhere else.
Our seven new scents for Spring and Summer 2019 each offer their own unique experience, they’re just waiting for the final element that takes them from fragrance to something so much more: you!
So gather some inspiration from the ideas we’ve curated below and get your creativity moving. We’ve put together some personas and mood boards you might use to help identify potential customers; a brief trend summary; and container/label designs for each new fragrance as a starting point. Which ones speak to you? Let your mind wander, imagine, and discover the possibilities of your creativity.
Hibiscus Palm The sweet escape
Appeals To...
"Some might say you have your head in the clouds, but you’d argue it’s the best place to be. Sure, you’re a dreamer, but you’re turning your dreams into reality at your own pace. You know the beauty of slowing down, of reveling in each passing moment before it’s gone forever."
TRENDSPOTTING
Palm and palm motifs have seen a rising popularity, not just in fragrance, but in food, beverage, home decor, and fashion. We’ve been looking to add a “fantasy floral” to our fragrance line—that is, a floral that is more of a vibe than a true-to-life scent—and Hibiscus Palm fit the bill perfectly.
BRANDING INSPIRATION
With a lush, dreamy scent like Hibiscus Palm, we’re fans of keeping things minimal and letting the fragrance itself be the star. The natural creaminess of soy wax lends itself well to this scent, and a clear Straight Sided Tumbler allows the label to be the focal point of the finished candle.
Love this label? Snag the design here. Make it your own, or use as-is!
Fragrance Info
Note Profile
Magnolia and Peony The confident classic
TRENDSPOTTING
Florals have never been “out,” but they are definitely seeing a resurgence in popularity as more people discover the possibilities of florals beyond “my grandmother’s perfume.” Magnolia and peony are both classic florals we wanted to offer in our line, but we just weren’t sure they would stand up on their own. Together, they’re a winning combination and a modern take on two classic Southern flowers.
BRANDING INSPIRATION
A beautiful floral fragrance like Magnolia and Peony deserves a presentation to match. While we were browsing Avery’s label templates, we saw this design and knew it was a perfect fit. The White Tumbler and Silver Flat Lid lend a clean, elegant feel and let the label and fragrance name stand out
Love this label? Snag the design here. Make it your own, or use as-is!
Fragrance Info
Note Profile
Cactus Flower and Jade So fresh and so green.
Appeals To...
"You don’t follow trends, you create them. Even when you fit in, you can’t help but stand out. You have at least one windowsill lined with mismatched pots and planters of cute succulents that somehow manage to look entirely intentional. Those in your circle crave your fresh perspective and are drawn to your easy going nature. Anywhere you go, you’re sparking smiles and conversation. "
TRENDSPOTTING
Succulents have been in the trend spotlight for some time now. Scroll your social feeds for a few minutes and you’re bound to see a post or two featuring these popular plants. That popularity has expanded into the world of fragrance, too. We’ve had our eyes on adding a cactus flower scent for a while, and as we tested what would eventually become Cactus Flower and Jade, we knew we landed on something special.
This is a versatile fragrance, fresh without leaning ozonic or linen-y, and absolutely beautiful in both wax and body care products.
BRANDING INSPIRATION
Cactus Flower and Jade is a fresh, enticing scent with a high-end vibe and endless branding possibilities. We love the way the 3-Wick Tumbler shows off the lovely shade the Seafoam Dye Block gives to soy wax, and topped off with a custom label you have a candle to rival popular, big name brands.
Love this label? Snag the design here. Make it your own, or use as-is!
Fragrance Info
Note Profile
White Sage and Lavender Banisher of bad vibes
Appeals To...
"You’re an old soul with New Age inclinations. You have a penchant for collecting jars and bottles to decorate with, and have probably pretended to be an old-timey apothecary at least once. You pride yourself on your grounded nature, and your ability to find your own tranquility in a chaotic world. "
TRENDSPOTTING
Perennially popular, lavender is always a bestseller. Our Lavender fragrance tops the charts year after year, so we wanted to offer another twist to this much-loved scent. Sage was another note we wanted to incorporate, but good sage scents are hard to do well, especially in soy. Finally, we landed on the right blend of lavender, sage, and other herbal notes that was so incredibly soothing, we knew we had something special.
This is a versatile fragrance, fresh without leaning ozonic or linen-y, and absolutely beautiful in both wax and body care products.
This calming, herbal fragrance makes a lovely candle, and we wanted to carry over its apothecarial sensibilities to the presentation. In an Apothecary Jar with a Bronze Flat Lid and a Kraft label, the beautiful simplicity of White Sage and Lavender shines.
Love this label? Snag the design here. Make it your own, or use as-is!
Fragrance Info
Note Profile
Fresh Picked Cucumber The rustic realistic
Appeals To...
"There is nothing conceptual about this fragrance, the concept is all in the name. And just like Fresh Picked Cucumber, you’re refreshingly straightforward. You say what you are and you are what you say. You’re proud of the dirt under your fingernails and the hard work it represents--and you love nothing more than reaping the rewards of your labors and sharing them with your community. "
TRENDSPOTTING
Cucumber scents have always been around, and in recent years have seen a renewed surge in popularity. We have other fragrances we love with cucumber notes, but wanted to offer a concept that was more true-to-life as well. So we took it back to the basics, and this final version is refreshingly simple and realistic.
This fragrance is so true to the name, we simply had to carry over its rustic sensibilities to the presentation. What container could be more perfect for Fresh Picked Cucumber than a Label Ready Mason Jar? Add a Rustic Jelly Lid and Avery label printed on kraft paper and live out your farmhouse fantasies (vegetable garden not included).
Love this label? Snag the design here. Make it your own, or use as-is!
Fragrance Info
Note Profile
Black Cherry Merlot A little moody, a lot of character
Appeals To...
"You’re a true classic, reimagined. You’re deep, but you don’t take yourself too seriously. You know how to have fun, even if your “fun” is simply curling up with a good book and your favorite beverage. Equally at home at black tie affairs and local dives, you have a casual elegance that draws others in and makes them want just one more look. "
TRENDSPOTTING
Everyone loves a good throwback, especially these days. Black cherry is a classic scent with countless iterations, so we knew our concept would need to add something special. With the rising popularity of wine fragrances (and just maybe a fondness for sangria), we landed on just the right twist to make the old, new again.
Black Cherry Merlot is one of those scents you pick up to smell, put down, then pick up to smell again. There’s a lot more to this seemingly simple fragrance than meets the nose. We wanted to reflect that in the final presentation, so we selected our Black Straight Sided Tumbler with a Bronze Flat Top Lid and a simple, but elegant, label courtesy of Avery WePrint
Love this label? Snag the design here. Make it your own, or use as-is!
Fragrance Info
Note Profile
Strawberry Guava Lip smackin' good
Appeals To...
"You’re as bright and bubbly as sparkling water, or the best champagne. You’re young at heart with a zeal for experiencing all the beauty the world has to offer. Summer is your favorite season, and you pull off a pair of statement shades like no one else. Your sweet tooth is matched only by your taste for adventure. "
TRENDSPOTTING
As exotic fruits become more widely available, we start to expect to see them beyond the boundaries of grocery stores. We knew we wanted to offer a tropical guava scent, but frankly, guava needs a little help to bring out its best. Grounding it with a familiar note like strawberry brings out all the good, craveable sweetness of this scent.
Strawberry Guava is such a fun, fruity fragrance, and needs a presentation to match. If you work with color in your products, you’ll definitely want to break out the bright colors for this scent. We chose our Red Dye Block to achieve this eye-catching reddish pink in soy wax, and in a clear Medium Straight Sided Jar, we love how the color really pops!
Love this label? Snag the design here. Make it your own, or use as-is!
Fragrance Info
Note Profile
WRAPPING UP
Now that they're all dressed up, it’s time for these seven new scents to go forth and show off what they can do. Ready to see smell for yourself? Share your thoughts on these new fragrances by leaving a review, and show off what you create by tagging us on Facebook, Twitter, or Instagram —we’d love to give you some kudos!