Brand identity includes the visual elements of your brand, like your logo, color scheme, design style, and business name. This will act as your first impression and distinguish you from other brands.
To establish your brand identity, you’ll need a business name. When brainstorming names, focus on what makes your brand unique, what you’re passionate about, and the experience your candles will offer the end user. Do they inspire creativity? Remind them of their favorite vacation spot? Maybe they support a cause or organization. After mulling this over, ask trusted friends or family members for their opinion of your brand name. Talking it over can help jumpstart or solidify your ideas! Remember to focus on being personal and authentic.
Once you’ve landed on something catchy and memorable, double-check that a website domain is available and run a trademark search. You’re not required to register the trademark right away, but you’ll want to have the option available as your business grows.
After you’ve decided on a name, focus on choosing a color scheme and designing a logo. Canva is a great, free online graphic design tool to get started with. Once you’re happy with your logo, then you can start thinking about your candle labels.