How to price your candles
Where to begin?
Pro Tip!
Understanding your costs: the basics
You have to know your candle making costs down to the penny. Otherwise, you could be losing money. It’s a very important aspect of going from a hobby to a business. You have to do the numbers, and it’s a huge win for you when you do.– Jennifer G. | Wax Cabin Candle Company
For pricing, I always start with my cost. I weigh and measure every component of my candles to get the exact cost, then figure my fixed overhead, and put a markup from there. That helps me cover operation costs as well as make a profit.– Aubry P. | Witty Wicks Candles
Knowing your target market and perceived value
Pro Tip!
The difference between wholesale and direct sales
Start by adding up your costs
Step 1. Calculate variable cost
Step 2. Calculate fixed costs
Step 3. Calculate total costs
Pro Tip!
Setting your price
A quick reminder: circle back to your target market
A template to help out
Moving forward: adapt and grow
Pro Tip!