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How to price your candles

Candles, a notebook, and laptop for candle pricing.

Where to begin?

Pro Tip!

Understanding your costs: the basics

You have to know your candle making costs down to the penny. Otherwise, you could be losing money. It’s a very important aspect of going from a hobby to a business. You have to do the numbers, and it’s a huge win for you when you do.
– Jennifer G. | Wax Cabin Candle Company
For pricing, I always start with my cost. I weigh and measure every component of my candles to get the exact cost, then figure my fixed overhead, and put a markup from there. That helps me cover operation costs as well as make a profit.
– Aubry P. | Witty Wicks Candles

Knowing your target market and perceived value

Pro Tip!

The difference between wholesale and direct sales

Start by adding up your costs
Step 1. Calculate variable cost
Step 2. Calculate fixed costs
Step 3. Calculate total costs
Pro Tip!

Setting your price

A quick reminder: circle back to your target market

A template to help out

Moving forward: adapt and grow

Pro Tip!

The Takeaways