start a candle business

Want to turn your passion for candle making into a business? We can show you how.

It’s the perfect time to start a business...

The growing demand for eco-friendly, handmade items has created a huge opportunity for DIY entrepreneurs. Technology platforms like Etsy and Shopify also allow handmade crafters and customers to connect like never before.

Over the years, we’ve seen lots of candle makers successfully transition from hobbyists to small business owners. This section is dedicated to inspiring, motivating, and guiding you as you build and grow your business.

How to start your own candle business
Our complete guide to get your candle making business up and running.
Creating your first candle product line
Learn the keys to building a great candle product line.
How to price your candles
Ensure your candle business makes a profit by knowing your cost.
Promoting your brand: Get started on social media
Get started on social media.
7 Social Media Content Ideas for Your Small Business
Social media is an important avenue for marketing your products, spreading awareness about your business, and ultimately gaining new customers
Selling online: tips & resources to get started
Learn how to setup an online business.
Guide to selling candles at markets and craft shows
Tips for selecting events, display ideas, considerations and marketing strategies for your small candle business.
How to sell candles wholesale
Benefits of wholesale and tips for beginners.
How to create a wholesale line sheet for your candle or soap business
Learn why you need a line sheet for your wholesale products and the key elements of an effective line sheet to generate sales.
How to find potential retailers for your wholesale candle business
A guide to expanding your wholesale candle business by connecting with shops.
How to pitch your candles to retailers
Everything you need to know to build connections with shops and grow your wholesale business.
Where to start selling your candles
Use this helpful guide to decide which sales channel best fits your goals.
Product photography: using natural light
Learn how to photograph your candles in their best light.
Product photography: backdrops & surfaces
Learn how backdrops and surfaces contribute to product photography.
Candle labeling q&a's with Avery WePrint
Do you have questions about how to label your candles? We have answers!
Product photography: focusing and shot composing
Learn the basics of focusing and composing your product image.
Using graphics and images for your business
Before you use images from the web, there are a few important things you need to keep in mind.
Selling on Etsy: an overview of indie candle & soap makers
Learn more about selling on Etsy, the most popular marketplace for makers.
Start your soap business in 5 basic steps
Learn the basics for starting your own melt and pour soap business.
How to ship candles: packaging, shipping, and calculating the cost
We’ll walk you through the logistics of how to ship your candles: the supplies needed, how to package your candles, the most popular shipping services, and how to charge for shipping.
How to make large batches of candles
Let’s take a closer look at what to consider when scaling up your candle production.
Business ideas: how to make a candle sampler set
Create collections, subscription boxes, portfolio packs, and more.
Business ideas: increase sales with unique wax melt projects
Create interactive experiences, fragrance samples, and more.
White label and private label candles
Increase revenue and strengthen customer relationships with these lesser-known business strategies

Keep learning

learn candle making

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learn soap making

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