Bringing it together
Now that you've nailed down the aesthetic you are drawn to, think about your target customer. What aesthetic would they be drawn to? Aligning your aesthetic to your target market may require a few adjustments, but it’s essential to keeping your branding cohesive.
So now you've been inspired, identified the aesthetic you like, made any adjustments in consideration of your target market; it's finally time to start gathering your backdrop and surface supplies to shoot.
We'll discuss other props for photos in a later photo tips article, so for now we'll just focus on the backdrop and surface.
What do you already have?
Don't run out to the store or fill your online cart just yet.
Before you go out and spend a ton of money on photo supplies, it’s always good to check to see what you already have. You may have items lying around that you never thought of, or even rooms that have the elements you want to include.
Things to look for:
- Leftover supplies from a house project - wooden boards, tiles, etc.
- Countertops, backsplashes, or furniture surfaces you like in various rooms of your house (they do need to get adequate natural light unless you use artificial lighting).