Ultimately scent is what sells candles. The right fragrance has the power to evoke your customers’ memories and emotions, creating a lasting connection with your products. Here’s the really exciting part—with over 150 quality scents to choose from, you’re sure to find the right fragrances for your line.
Some pointers to help keep you on track:
Select fragrances in line with your target market: If you’re producing candles with mass-market appeal, you can select traditional scents like vanilla, pine, or strawberry. For mid-market scents, think about expanding into more nuanced fragrances that still have mass appeal. Many times, these scents combine two notes to create a distinctive aroma, like Green Tea and Lemongrass or Grapefruit and Mangosteen. Finally, for high-end or “prestige” markets, you can venture into luxurious and complex scents like Amber Noir or Black Sea.
Create unique names for your fragrances: Create unique names for your fragrances: Fragrance names are an excellent opportunity to let your creativity shine. To start, you can explore the notes profile for each scent and the general description, then create a unique name that reflects your brand story. Remember to avoid using copyrighted names. Companies like SC Johnson and Yankee candles will have trademarks on most if not all of their products. Be sure to use www.uspto.gov to check the availability of your fragrance names. Great fragrance names will transcend an individual product and create a lasting impression in your customers’ minds.
Use creative descriptions: Whether you’re selling online or locally, vivid descriptions help bring your products to life. Be short and concise, appeal to your customers’ imaginations, and always match your tone to your brand: Are you lighthearted and fun-loving? Luxurious and sophisticated? Eco-conscious and earthy? Read more from Shopify 〉