For the purpose of introducing your brand and candles, the postcard will be two-sided. Like your line sheet, you want to make a compelling first impression and convey your brand’s vibe. The front of the postcard should include:
- A full-color lifestyle image
- Your logo
- Optional: your brand tagline, if you have one
- Optional: your website address
Meanwhile, the back of the postcard will feature a pre-printed message, space for the recipient’s name and mailing address, and your return address. The pre-printed message ideally includes:
- A succinct version of your brand pitch
- Benefits of the products to the end user
- Preferred contact information like your website, email address, and social media handles
- How to view your line sheet or where to order
If you’ve already created a general email pitch you can easily adapt that to the postcard message.
Depending on your skill level, comfort with design, and available time, you can design your own postcard or work with a designer.
We designed the postcards pictured in this article in Canva and printed them with AveryWePrint.
It’s worth noting that the more postcards you print, the lower the per-piece cost will be. So a run of 50 postcards will cost more per piece than a batch of 250. Try to strike a balance between printing enough postcards to meet your needs and fit your budget, but not printing so many in the name of getting a better per-piece price that you have more than you will be able to use.