So what makes for a great line sheet? Three things:
- visual appeal
- all the information a buyer needs
- a clear path for ordering
Because buyers are not seeing (or smelling) your products in person, visual appeal is crucial in a line sheet. Not only do you want to display beautiful product images, the line sheet needs to be designed in a way that’s inviting, easy to navigate, and reflects your brand’s spirit.
Just as important as the design? The information inside the line sheet. What questions will buyers have about the products, ordering policies, or shipping? Answer them in the line sheet! Ideally, a line sheet should provide a buyer with everything they need to know to confidently place a wholesale order.
And lastly, make ordering easy for customers! Provide clear ordering directions so there are no barriers for interested buyers who want to purchase from you.