1. High-quality photos
Great images of your products draw people in. Multiple images from different angles show the details of your products. Include a photo or two of the candle in a lifestyle setting to help potential customers imagine it in their own homes. Check out our series of product photography tips here.
2. Research your particular niche
Look at the shops selling similar products successfully and take note of what they’re doing. What’s their price point? What are their photos like? Their product descriptions? What keywords do they use?
3. Offer excellent customer service
Buyers will always gravitate towards products that have lots of positive reviews. You can help encourage reviews by responding quickly to customer questions and providing a pleasant shopping experience. A personal touch really goes a long way!
4. Maximize tags
Tags help describe your products in words or short phrases. Etsy uses these to serve shoppers with relevant results. It’s important that you make sure your keywords don’t repeat and are spelled correctly. Think about what you would search for as a customer looking for your product.
5. Curate your listings and update them regularly
Remember, that $0.20 per listing fee renews every 4 months. If an item isn’t selling within that period, consider if it makes sense to keep that listing or replace it with a new one.