Getting your candles in front of noses can be tricky in the age of online shopping. Purchasing fragrance products without smelling them is intimidating to some consumers. While some candle lovers are comfortable with making a purchase based solely on the scent description, others opt only to purchase scents they can smell.
So, how do you get customers to fall in love with fragrances online? A Valentine’s Day staple inspired a solution: a box of chocolates, but make it candles! Boxes of chocolates feature an assortment of confections, and that variety makes the perfect gift. Even if the recipient isn’t a fan of a few pieces, there are bound to be plenty more that were hits.
This concept translates seamlessly to candles and fragrance products. We’ll walk you through ways to use sampler sets for your business, how we made ours, and ideas to help spark your creativity.