Wholesaling is when you sell your candles in bulk to retailers for resale at a markup. You can diversify your income streams and conveniently sell in volume to one client, reach an existing customer base, and get valuable feedback on what sells best.
Successful wholesaling takes “shelf-ready” products and a professional brand. To convince retailers to stock your products, it helps to create a buyer’s pack with samples, a line sheet or product catalog, order forms, and marketing displays and materials. It’s also time to get comfortable with large-scale production, correct wholesale pricing, and minimum order amounts (i.e., selling two dozen candles or more at a time).
Try these options to get started: