Before we even begin the process of vetting and testing fragrances, we are listening—to trends in the market, industry reports, the competitive landscape… But the voice most important to us is yours.
Every piece of feedback we receive about our fragrance oils, every search on our website, every request for new scents, we track. We often find common threads between your feedback and the target list of potential additions and revisions we’ve already compiled.
Many fragrance concepts won’t even make it to this point, as they simply don’t meet our most recent safety and regulatory standards. You may have noticed our ongoing commitment to phasing out phthalates in all of our fragrances. But of course, safety is just the baseline. When we’re testing fragrances, we pay attention to strength, character, and burnability.
- Does this scent perform to our standards in soy wax? Is the strength of the hot throw consistent with the cold throw?
- Does this scent have the character we’re looking for? Is it distinct from others on the market?
- Does this fragrance give us a proper burn? Is the flame too small or large? Are we getting a sooty candle?
Because we all experience scents differently, our testing process is a group effort. Everyone at CandleScience, from tech to marketing, gets involved in evaluating fragrances. Usually, we spend a couple months testing multiple revisions of a single scent but as you’ll see, sometimes it takes a little longer.