Certain smells take us back to specific moments in time. Sometimes, we can recall the exact memory a scent brings forward; sometimes, it's more of a feeling.
A great engagement opportunity, collections that feature memory or experience are an excellent way to connect with your audience. Start by asking questions like:
- What's your favorite memory of roasting marshmallows?
- What's more exciting: the loud crunch of fallen leaves or the visual of bright orange and yellow trees?
- Where is the first place you think of when you think of autumn?