Business Content by Topic

Dive into the business subjects you want to learn about—from creating products to forming your business, and selling smarter to grow sales. Plus, find tools and guides to streamline your making and business operations.

• Candle Making Supplies for Beginners
• Creating Your First Candle Product Line
• WATCH: Two Traits for Success: Creating Your First Candle Product Line
• WATCH: Next Steps: Creating Your First Candle Product Line
• Candle Batch Supplies Calculator
• The Essential Guide to Candle Label Requirements
• WATCH: Candle Label Requirements
• Print Your Labels with Avery WePrint
• Wax Guide
• Wick Guide
• How to Select the Right Wax for Any Project
• WATCH: How to Make the Right Wax Choice
• How Long Do Fragrance Oils Last?
• How to Evaluate Fragrance Oils
• WATCH: How to Test Your Fragrance
• How to Select Fragrance Oils for Luxury Candles
• Citronella Candles: Labeling Guidance and Marketing Tips
• WATCH: Citronella Candle Claims

• How to Price Your Candles
• Candle Pricing Template
• WATCH: Calculating Variable Costs
• WATCH: Calculating Fixed Costs
• WATCH: Calculating Total Costs

• Starting Your Own Candle Making Business
• Candle Business Checklist
• Candle Business Plan Template
• WATCH: Pro Tips for Starting Your Business
• Business Terms to Know
• Should Your Business Be a Sole Proprietorship or LLC?
• WATCH: Sole Proprietorship or LLC?
• Sales Tax Exemption for Your Candle or Soap Business
• Insurance for Candle Makers

• Promoting Your Brand: Get Started on Social Media
• 7 Social Media Content Ideas for Your Small Business
• How to Build and Grow an Email List: Email Marketing for Makers
• The Essential Emails to Send: Email Marketing for Makers
• Understanding Performance Metrics: Email Marketing for Makers
• Segmentation and Next-Level Marketing Emails: Email Marketing for Makers

• Five Must-Have Product Photos for Your Candle or Soap Business
• Budget-Friendly Props for Product Photography
• Product Photography: Using Natural Light
• Product Photography: Backdrops & Surfaces
• Product Photography: Focusing & Composing Your Shot
• Product Photography: How to Shoot Shiny or Reflective Candle Containers
• WATCH: How to Photograph Shiny Candle Containers

• Where to Sell Your Candles
• WATCH: Where Should I Sell My Candles?
• Selling Online: Tips & Resources to Get Started
• WATCH: E-Commerce Platform Overview & Comparison
• Selling on Etsy: An Overview for Indie Candle and Soap Makers
• Selling Candles at Markets and Craft Shows
• Selling at Markets Checklist
• WATCH: 5 Tips to Sell More Candles & Soaps at Markets

• How to Sell Candles Wholesale
• How to Create a Wholesale Line Sheet for Your Candle or Soap Business
• How to Find Potential Retailers for Your Wholesale Candle Business
• How to Pitch Your Candles to Retailers
• How to Build Lasting Wholesale Relationships for Your Candle or Soap Business
• White Label and Private Label Candles
• Selling on Consignment: A Guide to Selling Candles in Stores
• WATCH: Should You Sell on Consignment?
• WATCH: Consignment vs. Wholesale for Your Business

• How to Ship Candles: Packaging, Shipping & Calculating the Cost
• How to Pack & Ship Wholesale Candle Orders
• WATCH: How to Pack Smaller Wholesale Candle Orders
• WATCH: How to Pack Larger Wholesale Candle Orders
• How to Create a Memorable Unboxing Experience for Your Candle or Soap Business

• How to Make Large Batches of Candles
• WATCH: How to Use a Large Wax Melter
• Time-Saving Tips, Tools, and Strategies for Candle Makers & Candle Businesses
• How to Scale Your Handmade Candle Business
• The Candle Maker's Guide to a Successful Fall & Holiday Season
• Fall & Holiday Season Success Checklist
• Increase Sales with Unique Wax Melt Projects
• How to Make a Candle Sampler Set
• Rewards Programs for Handmade Candle and Soap Businesses
• How to Grow Your Candle and Soap Business with Subscriptions
• How to Grow Your Candle Business with Flameless Home Fragrance
• All About Limited Edition Products
• Using Social Proof to Grow Your Candle Business
• How to Collect Product Reviews for Your Handmade Candle or Soap Business
• How to Expand Your Product Line in 3 Simple Steps
• Expand Your Product Line Guide
• Expand Your Product Line with DIY Body Lotion

• Candle Batch Supplies Calculator
• Fragrance and Blending Calculator
• Room and Linen Spray Calculator

• Wax Guide
• Wick Guide
• Expand Your Product Line Guide

• Candle Business Checklist
• Candle Business Plan Template
• Candle Pricing Template
• Market Checklist
• Fall & Holiday Success Checklist