Fall and Holiday 2025 Fragrance Releases Bringing you 16 new fragrances in two unforgettable launches!


A special note: This year, we’re releasing 16 new fall and holiday fragrances in two launches. The Once Upon a Holiday Collection is available now, and Baking Memories Bright arrives in June.
Check out our Fall and Holiday 2025 Trend Report
Once Upon a Holiday - May 2025 Fragrance Release
Immerse yourself in delightful walks through wild woodlands, fireside stories under a glowing moon, and wonder-filled moments with the Once Upon a Holiday Collection. The scents of Once Upon a Holiday tell a cozy tale with nature-inspired woodsy notes, aromas from the forest floor, creamy and resinous accords, and foraged fruits that create feelings of happily ever after.
Now through June 4, 1 oz bottles from the Once Upon a Holiday collection are 50% off.
*Limit two per fragrance per customer. Sale ends June 4, 2025 at 11:59:59 PM PT
Experience the Collection
All 8 Fragrances + Blotter StripsCelebrate the joys, simple pleasures, and magic of the fall and winter seasons.
Winter Chalet: A serene fragrance that blends crisp aldehyde and camphor notes with warming sage and amber.
Cashmere Pumpkin: An elegant pumpkin scent with notes of moss, green vines, and embers that transcends the typical gourmand interpretations.
Dark Orchard: A mysterious and magical fragrance with mesmerizing notes of cherry, plum, violet, and cedarwood.
Autumn Ambrette: An ambery gourmand featuring an enticing blend of maple, milk, orange blossom, and heliotrope.
White Copal and Bergamot: Create a sophisticated sanctuary with this fragrance’s resinous white copal, bergamot, and tonka notes.
Maple Leaf and Acorn: A celebration of the harvest season’s woody warmth with notes of plum, acorn, maple leaf, and sandalwood.
Selenite Glow: A spellbinding scent with a purifying energy thanks to notes of brisk ozone, green florals, and cedarwood.
Wildberry Mead: Berries, honey, smoked oak, and bourbon blend together for a velvety experience in this elixir-like scent.
Quick Reference: IFRA Usage
Fragrance | Candles | Bar Soaps | Liquid Soaps | Lotions | Room Sprays | Perfumes | Diffuser Bases |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | up to 18.0% |
![]() | 3.0% - 10.0% | 2.0% - 5.6% | 0.5% - 5.6% | 0.5% - 0.7% | 0.5% - 10.0% | n/a | n/a |
![]() | 3.0% - 10.0% | 2.0% - 4.3% | 0.5% - 4.3% | up to 0.5% | 0.5% - 10.0% | n/a | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 24.9% | up to 14.9% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 23.8% | up to 25.0% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | n/a | up to 25.0% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 19.9% | up to 18.2% |