How to Expand Your Product Line in Three Simple Steps Turn your top candle scents into home fragrance and body care collections that grow your revenue!
What if you could take your best-selling candle fragrance and build a larger collection of home fragrance and body care products around it?
You absolutely can—and it’s easier than you think!
If you’ve been looking for a simple and effective way to increase order values and repeat purchases, expanding your product line is the answer. With thoroughly tested and ready-to-use bases for products like room sprays, liquid soap, and reed diffusers, you can delight your customers with new items featuring fragrances they already love.
Here’s how to transform your customers’ favorite scents into a full line of products in three simple steps.
Check the IFRA certificates for your best-selling fragrances to confirm they are approved for more than candles.
Each IFRA certificate outlines the maximum fragrance usage rates for home and personal products. Not every fragrance will be approved for all applications—but many are safe to be used across a variety of product types.
IFRA certificates are found on every fragrance's product page. Take a few minutes now to verify compliance so you know exactly which fragrances are candidates for expanding into other product types.
Step 1: Choosing the Products to Add to Your Line
Once you’ve determined which fragrances allow you to expand your line, the first step is deciding which products make the most sense for your brand and your customers.
Listen to Customers
One of the best ways to start is by looking at what your customers have been specifically requesting. Have they expressed a wish for a body lotion or hand soap in that signature scent? Or are they asking for flameless home fragrance options to go along with their favorite candles?
Products like body wash, hand lotion, and bubble bath create opportunities for customers to enjoy their favorite fragrance every single day, which builds brand loyalty and drives frequent repurchases.
Follow Current Trends
Another smart strategy to consider is larger trends and general consumer preferences. A perfect example of this is the growth of flameless home fragrance products.
Room sprays and reed diffusers have gained significant popularity and market share over the last few years. And forecasts predict sales will only continue to grow for these products. Offering these popular items can help you capture more sales and even expand your customer base too.
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Step 2: Add Your Signature Fragrance
This step is the simplest part! You already have your best-selling fragrance oil. Now, all you need to do is add it to the chosen bases according to the recommended usage rates.
Find usage rates on every fragrance oil’s product page under the Recommended Applications section.
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Looking for step-by-step tutorials to confidently make all of these products? Check out:
- How to Make Clamshell Wax Melts
- How to Make Reed Diffusers
- How to Make Room and Linen Spray
- How to Make Bubble Bath (plus Body Wash and Hand Soap)
- How to Make Lotion
Step 3: Brand Your New Collection
The final step to successfully expanding your product line is to bring it all together with premium branding and packaging.
Create a cohesive, high-end look with labels and packaging that instantly appeal to your customers. Your goal is a unified appearance. Using the same fonts, color palette, and design style across the labels and packaging instantly communicates that these new items are part of the same beloved, signature fragrance collection.
We designed the labels for all of the products you see here in Canva. And then we professionally printed them with Avery WePrint. All CandleScience customers can save 10% on blank and custom-printed Avery labels.
Download the Expand Your Product Line Guide
Expand your line. Delight your customers. Grow your sales.
It’s all possible and simpler than you think!
Explore our full range of ready-to-use bases and start planning your new products. And let us know if you have any questions about offering more new products through your business.
Which new product category—body care or flameless home fragrance—do you think your customers would be most excited about?