Go behind the scents and get an insider look at our eight new fragrances for the spring and summer season. 

Each offers their own unique experience, they’re just waiting for the final element that takes them from fragrance to something so much more: you! So gather some inspiration from the trends we’ve identified and a few branding ideas we’ve collected and put those creative muscles to work. Ready?

TRENDSPOTTING
Coconut milk is a trendy ingredient in food, beverage, and beauty and carries a wholesome, natural connotation that is quite appealing. We have several great coconut fragrances already, like Bamboo and Coconut and Coconut Lime Verbena, but nothing with the creamy luxuriousness of coconut milk. We’ve also had our eye on adding a sweet, juicy, tropical mango scent without the artificiality many mango fragrances tend to have. When we tested what eventually became Mango and Coconut Milk, we knew we had something special.

This fragrance has a lot of possibilities and will appeal to a variety of different markets. It has plenty of the sweet tropicality that’s so desirable to the general public (especially in the summer!), while it’s authenticity will appeal to those who prefer more “natural” scents.

BRANDING INSPIRATION
For our Mango and Coconut Milk candle, we wanted to play up the fun, summery vibe of the scent without getting too fussy. Our Straight Sided Tumbler is the perfect choice, and shows off the spot-on mango color we achieved with our Orange Dye Block. No dye is also very appropriate for this scent, especially if you want to focus on the coconut milk element of this fragrance. A label should always add to your candle and never distract from the features you want to highlight. We love the way this watercolor template design from Avery WePrint looks both modern and effortless, and how the pop of pink, peach, and yellow plays against the orange of the wax.

Alternative scent name ideas: Mango Lassi, Island Escape, Beach Bum

TRENDSPOTTING
This launch includes two oceanic fragrances, Sea Minerals and High Tide. High Tide distinguishes itself by being heavier on the salt and ozone notes—in fact, it just might be one of the saltiest scents in our line. For all you cold process soapers out there, this fragrance performed beautifully in our recipe and would be excellent for trying out some intricate swirl techniques. High Tide is also a super strong thrower in candles and melts, making it a great multipurpose scent. We added High Tide to our “masculine” fragrance category because it has a quality reminiscent of a high end men’s body wash, without that intense cologne vibe. But really, this scent will find fans in almost any demographic thanks to its fresh, airy feel.

BRANDING INSPIRATION
Because High Tide has such a strong throw, we wanted to capitalize on that by pouring it into our 3-Wick Tumbler and topped it off with a Black Metal Flat Lid. Paired with our Caribbean Blue Dye Block for color, this candle transports us to seashore. We kept our label simple and sparse as to not distract from the rich color and let the fragrance itself shine. If you’re thinking about other color palettes, Navy and Mint is a trendy combination that would be a perfect complement to High Tide.

Alternative scent name ideas: Coastal Cliffs, Aquamarine, Waterfall Mist, Blue Lagoon, Siren Song

TRENDSPOTTING
So...what is watermint? To be honest, we initially weren’t sure, either. Watermint is a variety of tropical mint native to parts of Europe, northwest Africa, and southwest Asia. It’s often used in herbal teas and to produce bergamot oil, a common ingredient in perfumery.

Watermint and Clementine is a replacement for Cool Citrus Basil, which contained “Prop 65-like” ingredients that we no longer allow in our fragrance line. We think even the most ardent fans of Cool Citrus Basil will prefer Watermint and Clementine. The fragrance retains the original concept of a juicy citrus and herb scent, but with a more modern twist. Ultra fresh and ideal for summer lines, it’s a mellower citrus fragrance than Grapefruit and Mint.

BRANDING INSPIRATION
Watermint and Clementine plays well with a variety of brand styles and aesthetics. We chose to go in the direction of clean, fresh, and natural for our design. We left the soy wax undyed and poured it into our White Straight Sided Tumbler and topped it off with our Bronze Metal Flat Lid. The label template from Avery felt like an obvious choice with its simple but beautiful artwork, and we incorporated a pop of mint to add a bit of color and draw in the eye. If the minimal, mostly white design isn’t really your preference, you can easily move in the opposite direction for this scent. Think of a bold, trendy color palette like burnt orange and teal or any of the colors in our Watermint and Clementine mood board as a starting point.  

Alternative scent name ideas: Citrus Basil, Orange Grove, Sunshine and Citrus

TRENDSPOTTING
Sweet Orange and Sriracha is a replacement for Orange and Chili Pepper, an older fragrance in our line that contained those pesky Prop 65-like ingredients we now exclude. It’s a bit of a niche scent but fans love the sweet and spicy flair. Sweet Orange and Sriracha retains that concept, but the orange notes are sweeter, fresher, and more pronounced while the sriracha chili notes add a subtle punch. Bonus for the soapers and other bath and body makers: this new version is soap safe, too!

BRANDING INSPIRATION
If you’ve seen any of our previous Behind the Scents articles, you probably noticed we’re fans of a black-on-black design. Well, here we go again for Sweet Orange and Sriracha—only this time, we went with a larger label size in a bold, look-at-me red. That red is carried over into our color choice, thanks to our ultra-concentrated Red Dye Block. You could snag some inspiration here for your own color-blocked designs, but could easily go in another direction entirely. Think bright splashes of different hues of orange, yellow, vermillion, and even shades of coral.

Alternative scent name ideas: Citrus and Chili, Rooster Sauce, Sweet and Spicy