You use Shopify for your online store. What lessons have you learned about e-commerce so far? I did research and really liked the simplicity and customer service that Shopify offered. There are a ton of other platforms out there, and I’m sure they’re all great. One of the most challenging aspects of setting up an e-commerce store has been the “boring” business aspects: taxes, shipping fees, content, etc. These are small elements, but they are make-or-break! One tip is to never undercharge or overcharge for shipping. Customers are constantly shopping online, and they can feel when they’re being overcharged for shipping.