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Building Brand and Community Talking with Frostbeard Studio

Burning Frostbeard Studio candle and pouring wax into candle containers.
credit: @frostbeardmpls

Additional Insights

The mission has really become finding the things we are good at making—and that other people really love.
Frostbeard Candle Studio Wax Melter and Winter Book Club Candle Instagram Images
credit: @frostbeardmpls
Find your niche. Find your audience. Try to find something specific because that's where you're going to succeed.
Frostbeard Candle Studio Cooling Candles on Table and Sherwood Forest Candle
credit: @frostbeardmpls
The brand is very important because it's us. We are the brand."