How did you come to the point where you realized it’s time for a rebrand? This past fall, we went through a big rebrand, where we changed up our labels, and we added the 4 oz and 2 oz tins. We wanted to add on smaller sizes, partly to make little samples available to our customers. We know shopping for scented items online is really hard, so we wanted something at a lower price point so that people could just kind of try out the scent to see if they really like it first. Another reason was for our international customers. Shipping internationally is crazy expensive, especially for candles because they are so heavy! So the smaller 4 oz size is perfect for international customers because it’s large enough that they’re going get a decent scent throw out of that, but it’s small enough and light enough that it’s going ship for cheaper. At that point, we liked our old labels, but we were thinking they looked a little a bit amateurish at that point because it did start as a hobby for us, but it did turn into a business for us. Our actual label itself with the books on it, we were like okay our first label didn’t have any books on it, so if we were at a craft fair or something, people would just walk by, and not know the uniqueness of the candles. Like “those are just whatever, normal candles, I got a million of those sitting at home.” So we decided that we would put books on the labels to make it more obvious and the design is actually based on a tattoo I have on my arm that Tom also designed, and it’s a bookshelf. So, we wanted something that was kind of like simple, geometric, but you could also at one glance be like, oh those are books. And it would tie in with the name, and at a glance, you could know they were book-themed with the idea.