Fall and Holiday 2025 Fragrance Releases Bringing you 16 new fragrances in two unforgettable launches!

This year, we released 16 new fall and holiday fragrances in two launches—Once Upon a Holiday Collection and Baking Memories Bright Collection.
Baking Memories Bright is currently Early Access.
Enjoy 50% off 1 oz bottles or the Baking Memories Bright Fragrance Flight through July 2, 2025!
* Limit two 1 oz bottles per scent or two Baking Memories Bright Fragrance Flights per customer. Sale ends July 2, 2025 at 11:59:59 PM PT
- Fall and Holiday 2025 Trend Report
- Once Upon a Holiday First Look LIVE
- Baking Memories Bright First Look LIVE
They're back in stock! Don't miss our limited-release glass Pumpkin Jars in orange, black, and clear!
Once Upon a Holiday - May 2025 Fragrance Release
Immerse yourself in delightful walks through wild woodlands, fireside stories under a glowing moon, and wonder-filled moments with the Once Upon a Holiday Collection. The scents of Once Upon a Holiday tell a cozy tale with nature-inspired woodsy notes, aromas from the forest floor, creamy and resinous accords, and foraged fruits that create feelings of happily ever after.
Baking Memories Bright - June 2025 Fragrance Release
Celebrate cherished traditions and togetherness through gourmand and comforting fragrances. Delectable scents with fruit, vanilla, sugar, and butter notes whisk up the nostalgic memories that so many of us enjoy in fall and winter. And fragrances featuring grounding evergreen and warm amber notes bring the tranquility of the outdoors in.Â
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Experience the Once Upon a Holiday Collection
All 8 Fragrances + Blotter StripsExperience the Baking Memories Bright Collection
All 8 Fragrances + Blotter StripsCelebrate the joys, simple pleasures, and magic of the fall and winter seasons.
Winter Chalet: A serene fragrance that blends crisp aldehyde and camphor notes with warming sage and amber.Â
Cashmere Pumpkin: An elegant pumpkin scent with notes of moss, green vines, and embers that transcends the typical gourmand interpretations.Â
Dark Orchard: A mysterious and magical fragrance with mesmerizing notes of cherry, plum, violet, and cedarwood.
Autumn Ambrette: An ambery gourmand featuring an enticing blend of maple, milk, orange blossom, and heliotrope.
White Copal and Bergamot: Create a sophisticated sanctuary with this fragrance’s resinous white copal, bergamot, and tonka notes.
Maple Leaf and Acorn: A celebration of the harvest season’s woody warmth with notes of plum, acorn, maple leaf, and sandalwood.
Selenite Glow: A spellbinding scent with a purifying energy thanks to notes of brisk ozone, green florals, and cedarwood.
Wildberry Mead: Berries, honey, smoked oak, and bourbon blend together for a velvety experience in this elixir-like scent. Â Â
Pear Mascarpone: A decadent fruity gourmand that playfully blends juicy pear, sugared violet, and creamy caramel praline.
Hinoki Cypress: An elegant ode to the native Japanese tree with notes of airy ozone, white tea, resinous cypress, and warm cedar.
Sweet Potato Souffle: A fall dessert favorite that balances sweet and savory notes of sugary maple, spices, and creamy sweet potato.
Banana Pudding Parfait: A creamy treat with layers of ripe banana, vanilla custard, fluffy marshmallow, and buttery pie crust.
Salted Honey Butter: A crave-worthy gourmand that blends sea salt, golden honey, spiced caramel, and warm vanilla pecan.
Foraged Red Currant:Â A sophisticated, modern fragrance with notes of green leaves, tart red currant, cedarwood, and amber.
Whipped Lavender Creme: A soothing, dreamy scent with marine notes, aromatic florals, creamy vanilla, and musk.
Rice Milk and Oats: A cozy, comforting blend of creamy rice, soft oats, nutmeg, coconut, and smooth sandalwood.
Quick Reference: IFRA Usage
Fragrance | Candles | Bar Soaps | Liquid Soaps | Lotions | Room Sprays | Perfumes | Diffuser Bases |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | up to 18.0% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 13.1% | up to 12.9% |
![]() | 3.0% - 10.0% | 2.0% - 5.6% | 0.5% - 5.6% | 0.5% - 0.7% | 0.5% - 10.0% | n/a | n/a |
![]() | 3.0% - 10.0% | 2.0% - 4.3% | 0.5% - 4.3% | up to 0.5% | 0.5% - 10.0% | n/a | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 13.3% | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | up to 16.6% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 24.9% | up to 14.9% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | up to 25.0% |
![]() | 3.0% - 10.0% | 2.0% - 5.9% | 0.5% - 5.9% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 15.1% | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 1.7% | 0.5% - 10.0% | n/a | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 25.0% | n/a |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 23.8% | up to 25.0% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | n/a | up to 25.0% |
![]() | 3.0% - 10.0% | 2.0% - 6.0% | 0.5% - 6.0% | 0.5% - 2.0% | 0.5% - 10.0% | 10.0% - 19.9% | up to 18.2% |