I honestly didn't know I liked the smell of baby powder this much. It's fresh and light, pure powdery heaven. It behaved reasonably well for me in a goats milk soap. Though there was some discoloration, I think some TD could help ameliorate the effect. It began to gel immediately; I had my soap in the fridge for 15 hours and when I cut into it, there was pretty significan partial gel. My soap was also a little on the chalky side when I cut it, but I'm pretty sure that was my impatience, not the fragrance. Unlike many other scents, days of exposure to it (curing on a rack) are just making me happy instead of headachey - I will DEFINITELY be purchasing this again.