So this is one of those tricky fragrance oils that really transforms for the better from its OOB scent to the final scent in a finished candle, so don't be discouraged by that initial sniff, which smells like a very strong chemical, sort of like rubbing alcohol but somehow even worse. Give this one a chance, though, because that same chemical note that smells bad when concentrated is exactly what makes this scent so amazing and unique once it is mellowed out in a finished candle. This is a unique scent among all of the typical burning wood types of fragrances out there. It really does capture the best aspects of the essence of the atmosphere around a fire. The name FireSIDE is quite apt. This is not a typical wood smoke scent, but again it is unique and quite awesome capturing a more atmospheric fire scent. I highly recommend trying it, to my fellow fans of realistic fiery themed scents. This fragrance oil also blends like a champ, if you need to cater to customers who prefer more "fantasy" interpretations over realistic ones, or if that is your own preference. 1:3 ratio of Fireside to other fragrance oils does amazing things, you will have a blast if you like doing your own custom blends. I also tried a 1:1:1 blend of Fireside, a vanilla musk FO and a cedar wood FO, and the finished result in a few tester paraffin votives is amazing.