It's fruity. It's delicate. It's got appeal. There's not much strawberry just enough to add to the sweetness. I just made tarts with the GB 494 @ 7% with this and it's smell amazing in here. I opened my door and my neighbor asked if I was making candy. I asked her what it smelled like and she said fresh twizzlers. I totally agree with her. This one is definitely worth a try.