I've been to a few holiday fairs and markets and have had traditional mulled wine. I love the cozy warmth it provides. This is why I decided to buy this fragrance. However, this fragrance didn't spark any memories or feelings of drinking mulled wine on a cold winter day. It actually reminded me of visiting a dollar store and seeing the bright red candles on the clearance rack. You know - "those" candles. The ones with a dozen clearance stickers that shows the store is trying to give them away. I had a few friends smell the candles and everyone seems to agree that this scent smells cheap. I wouldn't recommend this fragrance oil. This scent does have a holiday smell, but it lacks sophistication. If you want your home to smell like a clearance rack at a craft store than this is your pick.