Unfortunately, we couldn't capture everything in our video interview. But don't worry, we have more inspiring insights from D'Shawn below.
You’ve quickly grown your wholesale business from one shop to several dozen. That’s very impressive! How’d you get started? To be successful in wholesale, I knew that my product presentation had to be “shelf ready.” When someone walks up to the shelf in the store, I needed a look that’s recognizable and pretty enough that people actually want to smell the candle. And then if it smells good enough, they’ll want to buy the candle. I knew that fragrance and pricing were both important, but I also had to get pricing right. I had to price my candles high enough that the stores and myself could both be profitable. So once I got everything with my brand where it needed to be—a cohesive line that was small enough that shop owners could pick and choose which scents they wanted, and candles that looked good on the shelf—I started approaching stores.