Which scents do you find are the most popular with your customers? Fresh Coffee all year long, Christmas Hearth, Pumpkin Soufflé, Egyptian Amber, and Cinnamon Stick
What do you love most about running your own candle business? I love working in my PJ’s. I love that my house always smells amazing and I never light a candle.
What role does social media play in your business? What do you feel are the advantages and disadvantages of using social media? Social Media is my only source of advertising. It has absolutely grown my business. My customers interact with me every day on Instagram, Facebook & Twitter. It is essential to my business.
Based on your early experience, what advice would you give to other candle makers that want to start their own business? Don’t go crazy right away! Start small. Pick a hand full of scents to start with. It gets overwhelming when you see how many amazing things there are out there. Master what you are doing and then expand.
Do you have any other advice or tips for beginner or aspiring candle makers? I speak to a marketing class at Syracuse University every year and I tell them “There isn’t anything special about what I do. Everything I make hundreds of other people across the country make. You can buy the glassware the oils the wax at any candle making website. The reason I am a success is that I take pride in what I do, I treat my customers with respect and kindness and I have integrity in my business. The only thing special about my business is me.”Find something you love and do it the best that you can do. Treat people with kindness, respect and honesty and you will do well.