This trend speaks for itself. Finding joy and comfort in the natural world has always been a part of the human experience, and now more than ever could we all use a little of that! Color palettes that take inspiration from natural materials are a…natural fit, and branding that speaks to the spirit of wanderlust is encouraged.
Fragrance families: deep forest woods, solar florals, fresh accords, citrus, warm ambers, cooling aromatics
Notes to highlight: cactus and aloe, oakmoss, bergamot, coastal air, cedar, blood orange, rain