I really wanted to like this red but it's not red. It's a dark pink/fuchsia. It can mimic red (if you don't mind the dark pinkish/fuchsia color), but it's not red. I don't recommend this color for the Holiday Season (Winter) if you are looking for a red, however, this can work for Spring/Summer (Valentines Day, Mother's Day, Easter, etc. as a good range of light/dark pink/fuchsia. I gave it two stars because it's not red. If this was marketed in the pink family, I would give it 5 stars.

The wax I used was BW 921. I tested with 4oz of wax & 16 oz. 4oz took 12 drops of red & 16oz took 30 drops and it still wasn't red. Nice dark pink/fuchsia, though.

I’m using a para/soy wax and I figured I would try dye from candle science since other places the red seemed pink for me. This definitely is red with my wax, actually I think I added too much to my test candles, but it is definitely the red I was looking for instead of pink for an apple color. Be careful not to spill this on any counters though, it took me forever to get the dye out, but that’s no fault of cs, just for others to know, it can stain. Thanks for a great product.

So like the other reviewer said, I'm getting more magenta rather than the true true or even a pink shown in this picture.
In order to get a true red, if using GW 494 Soy, per 12 oz of wax you want 16 drops of red, 2 drops of orange, and 2 drops or yellow. Yeah ... lot of dye to use up to get what's advertised but this is the only way ...

But another comment to add, these bottles are absolute crap. I've made sure to close all the lids properly before storing away in a box and the next day they've all been LEAKING in that box. It's a huge mess because there's no way to clean off the bottles and I keep getting the color all over my hands. Incredibly frustrating when the whole point of liquid dye is to have ease of handling. These are way too expensive to have them leaking like that so it's incredibly upsetting.

Using 464 soy, and instead of the pinkish color that is shown in the item picture, it gave me a magenta color. Reddish/Pink. I wanted red and used quite a bit more than the bottle suggested to try to achieve that color, but it did not work. Still a pretty color, I wasn't able to get a bright, deep red like I wanted.