Firstly I will confirm that it does in fact smell like Juicy Fruit Gum in the bottle, however, it just smells light and citrusy in wax. Very pleasant. And I don't know how, but it does work at eliminating odors, not masking them. I wish CS would tell us in the description just HOW it works. Is it just that it is in fact masking odors but the particular combo of fragrances fools our noses into thinking otherwise? Or is there some special odor eliminating ingredient that is added? My curiosity is killing me on this and I would also like to be able to provide an intelligent answer to my inquiring customers.
All of that said, there is a reason I have only given 3 stars. This fragrance oil is not phthalate-free. Since this is an all-encompassing promise I make to my customers, I will not be purchasing it again until CS comes out with a safer version. I had not noticed this when I purchased it the first time, but fortunately had used it in a sub-line of my products that is just for pets. I try to keep that all natural as well, but since it isn't in my main line I can KINDA get away with the exception (as long as I make it known) with the stock I already have. I just won't be replenishing it. I truly am disappointed because it is otherwise a great oil.