What exactly does the term "naturally scented" mean? While it may sound straightforward, it's sometimes misused. Let's discuss how you can use this term and when you should promote your products from a different angle.
The "naturally scented" claim applies to products that are fragranced exclusively with natural materials. A consumer should be able to safely assume that synthetic fragrances are not included in the product if it claims to be naturally scented.
Because this article discusses essential oil candles, we'll focus on essential oils below; however, other naturally scented products may use distillates (hydrosols), oleoresins, and natural isolates.
Terms you can use to promote essential oil candles:
- Scented with natural essential oils
- Made with 100% naturally derived scents
- Fragranced with pure essential oils
What if the product contains both essential oils and fragrance oils?
You can still promote the use of natural essential oil in that beautiful candle you made with a blend of Lavender (Bulgarian) and White Oak and Vanilla!
Many fragrance products include both synthetic and natural materials. If they contain synthetic materials, they can no longer claim to be all natural or naturally scented; but you can still call out the natural ingredients!
A few popular ways to highlight products with natural components:
- Infused with
- Enhanced/enriched with
- Made with
Be clear and transparent in how you describe your products, whether all natural or not. The goal is to inform customers of the natural essential oils in your products without misleading them or being dishonest.
We could make the following claims about the Lavender (Bulgarian) and White Oak Vanilla candle mentioned above:
- Scented candle infused with natural Lavender (Bulgarian) essential oil
- Handmade candle enhanced with pure Lavender (Bulgarian) essential oil
- Artisan candle made with natural Lavender (Bulgarian) essential oil and premium fragrance oil
For more information about marketing your products according to U.S. regulations, check out our comprehensive guide: Cosmetic, Soap, or Drug: Intended Use and Product Classifications.