After reading the mixed reviews I didn't know what to think. I am pleasantly surprised. Per customer requests I wanted to find a true pine that did not smell like Pinesol, and bingo, I found it. It's not too strong and honestly feels like you are in the middle of a pine forest. It does not even remind me of christmas because it does not smell like artificial scents that try really hard at christmas time. I am glad I ordered this and will continue to purchase.

I haven't tried this scent yet in my candles but if you make room sprays, this is it!!! Absolutely love it!!!

Used 7% in 464 soy wax candles. This smells exactly like the green tree-shaped car air fresheners (which I love).

I at first had problems with this FO but, because the smell was to die for, I kept at it. FO smells like authentic, fresh pine with a touch of earthiness. When I tried adding it to soy (Freedom Soy) and para-soy (Freedom-Pro Blend 400) with many different wicks types, there was always a great CT but almost no HT, and I was picking up the scent of the wax instead. I tried a new para-soy wax and at first I thought there was no HT and I was picking up the wax scent again, but my family kept insisting the HT was there. I decided to wait around in the test room and after 60 seconds I started picking up the HT. Waited another 2-3 mins and now I can't believe I couldn't smell the Pine from before, and that smell that I thought was wax, vanished. The pine HT is definitely more mild versus the punch-you-in-the-face scent you get right out of the bottle, but that makes sense since the bottle is highly concentrated. I think I was comparing the out-of-the-bottle aroma too much with the actual candle aroma, and that's why I kept thinking there was no HT. Honestly, if a candle had the same concentrated smell as the bottle, people would probably gag and think they were smelling pine-sol. Here is my final notes: Paraffin-soy blend wax, ECO-16 wick, 3 inch diameter jar, 10% FO, 2 week cure time.

I wanted to provide an update to my previous 5-star review. I originally rated it 5 stars based on my own personal opinion of this since I was using Christmas Tree originally. I was nervous to see a revision but relieved that they both smell very similar.

Update:
I've been using this in place of Christmas Tree for several months and a few of my customers have noted that the candle not only smells the same, but that it is stronger and the scent lingers longer after the candle has been blown out. I'm very happy with the change!