Business Content by Topic
Knowledge that brings clarity and business success
Dive into the business subjects you want to learn about—from creating products to forming your business, and selling smarter to grow sales. Plus, find tools and guides to streamline your making and business operations.
Products, Packaging & Pricing
Setting Up Your Business
Marketing
Selling
Growing Your Business
Tools & Resources
Products, Packaging & Pricing
Product Development & Packaging
- Candle Making Supplies for Beginners
- Creating Your First Candle Product Line
- WATCH: Two Traits for Success: Creating Your First Candle Product Line
- WATCH: Next Steps: Creating Your First Candle Product Line
- WATCH: (Making Scents) 3 Tips for Creating a Cohesive Product Line
- Candle Batch Supplies Calculator
- The Essential Guide to Candle Label Requirements
- WATCH: (Making Scents) The 3 Things That Must Be on Your Candle Label
- WATCH: Candle Label Requirements
- WATCH: (Making Scents) Candle Labeling Tips
- Print Your Labels with Avery WePrint
- Wax Guide
- Wick Guide
- How to Select the Right Wax for Any Project
- WATCH: (Making Scents) How to Select Wax in 2 Steps
- WATCH: How to Make the Right Wax Choice
- WATCH: (Making Scents) Fragrance Oil Shelf Life Secrets
- How Long Do Fragrance Oils Last?
- How to Evaluate Fragrance Oils
- WATCH: (Making Scents) How to Test Scents for New Products
- WATCH: How to Test Your Fragrance
- WATCH: (Making Scents) How to Select Fragrances for Luxury Products
- How to Select Fragrance Oils for Luxury Candles
- Fragrance and Blending Calculator
- Citronella Candles: Labeling Guidance and Marketing Tips
- WATCH: Citronella Candle Claims
- Room and Linen Spray Calculator
Product Pricing
Setting Up Your Business
- Starting Your Own Candle Making Business
- Candle Business Checklist
- Candle Business Plan Template
- WATCH: (Making Scents) 3 Things to Check Before Naming Your Business
- WATCH: Pro Tips for Starting Your Business
- WATCH: How to Create a Unified Brand Experience
- How to Create a Unified Brand Experience Workbook
- Business Terms to Know
- Should Your Business Be a Sole Proprietorship or LLC?
- WATCH: (Making Scents) Choosing Between a Sole Proprietorship vs. LLC for Your Business
- WATCH: Sole Proprietorship or LLC?
- Sales Tax Exemption for Your Candle or Soap Business
- WATCH: (Making Scents) When Should Candle Makers Consider Insurance?
- Insurance for Candle Makers
- WATCH: All About Trademarks for Makers
- WATCH: Ideas for Organizing Your Craft Space
Marketing
Product Marketing
- WATCH: Marketing Systems for Efficiency & Growth - Small Business Workshop
- Weekly Marketing Planner Printable
- WATCH: (Making Scents) Citronella Candle Marketing Do's and Don'ts
- Citronella Candles: Labeling Guidance and Marketing Tips
- WATCH: (Making Scents) Creating Unforgettable Seasonal Collections with Storytelling
Social Media & Email Marketing
- Promoting Your Brand: Get Started on Social Media
- WATCH: (Making Scents) 7 Social Media Content Ideas You Can Post Today
- 7 Social Media Content Ideas for Your Small Business
- WATCH: (Making Scents) Your Secret Weapon for Consistent Sales: Email Marketing
- How to Build and Grow an Email List: Email Marketing for Makers
- WATCH: (Making Scents) 5 Ways to Grow Your Email List
- The Essential Emails to Send: Email Marketing for Makers
- Understanding Performance Metrics: Email Marketing for Makers
- Segmentation and Next-Level Marketing Emails: Email Marketing for Makers
Product Photography
- WATCH: (Making Scents) Five Must-Have Product Photos
- Five Must-Have Product Photos for Your Candle or Soap Business
- Budget-Friendly Props for Product Photography
- Product Photography: Using Natural Light
- Product Photography: Backdrops & Surfaces
- Product Photography: Focusing & Composing Your Shot
- Product Photography: How to Shoot Shiny or Reflective Candle Containers
- WATCH: How to Photograph Shiny Candle Containers
Selling
Retailing Your Products
- WATCH: Beyond Price Cuts: Holiday Promo Ideas for Small Businesses
- Where to Sell Your Candles
- WATCH: Where Should I Sell My Candles?
- Selling Online: Tips & Resources to Get Started
- WATCH: E-Commerce Platform Overview & Comparison
- Selling on Etsy: An Overview for Indie Candle and Soap Makers
- Selling Candles at Markets and Craft Shows
- Selling at Markets Checklist
- WATCH: (Making Scents) Tips for Selling Candles at Summer Markets
- WATCH: 5 Tips to Sell More Candles & Soaps at Markets
- WATCH: (Making Scents) Beating the Summer Candle Sales Slump
Wholesaling & Consigning Your Products
- How to Sell Candles Wholesale
- How to Create a Wholesale Line Sheet
- How to Find Potential Retailers for Your Wholesale Candle Business
- How to Pitch Your Candles to Retailers
- How to Build Lasting Wholesale Relationships
- White Label and Private Label Candles
- Selling on Consignment: A Guide to Selling Candles in Stores
- WATCH: Should You Sell on Consignment?
- WATCH: Consignment vs. Wholesale for Your Business
Shipping
- How to Ship Candles: Packaging, Shipping & Calculating the Cost
- How to Pack & Ship Wholesale Candle Orders
- WATCH: How to Pack Smaller Wholesale Candle Orders
- WATCH: How to Pack Larger Wholesale Candle Orders
- WATCH: (Making Scents) 3 Ways to Make a Memorable Unboxing Experience
- How to Create a Memorable Unboxing Experience for Your Candle or Soap Business
Growing Your Business
- WATCH: (Making Scents) Are You Overpaying for Your Supplies?
- WATCH: (Making Scents) Tools for Faster Candle Making
- How to Make Large Batches of Candles
- WATCH: How to Use a Large Wax Melter
- Time-Saving Tips, Tools, and Strategies for Candle Makers & Candle Businesses
- How to Scale Your Handmade Candle Business
- WATCH: (Making Scents) Why Successful Makers Design Seasonal Collections in Advance
- The Candle Maker's Guide to a Successful Fall & Holiday Season
- Fall & Holiday Success Checklist
- Increase Sales with Unique Wax Melt Projects
- How to Make a Candle Sampler Set
- Rewards Programs for Handmade Candle and Soap Businesses
- How to Grow Your Candle and Soap Business with Subscriptions
- How to Grow Your Candle Business with Flameless Home Fragrance
- All About Limited Edition Products
- WATCH: (Making Scents) How to Ask for Product Reviews for Your Candle or Soap Business
- Using Social Proof to Grow Your Candle Business
- How to Collect Product Reviews for Your Handmade Candle or Soap Business
- How to Expand Your Product Line in 3 Simple Steps
- Expand Your Product Line Guide
- WATCH: Expand Your Product Line with DIY Body Lotion