It’s official. Our fragrance line is completely, totally, 100% phthalate-free.
This project wasn’t easy. Over ten years. At least 50 fragrances in need of revising or replacing. Hundreds of potential replacements rejected. Thousands of hours of evaluating, testing, and reformulating.
So...why? Why did we take on a project that’s so costly and time-consuming—not to mention, disruptive to you and your businesses?
The short answer: Beginning several years ago, we embarked on a deep dive into the chemistry of fragrance, and we were not happy with some of the things we discovered.
Many of the fragrances that we sold, that we loved, that we used in our own candle and soap lines, that we used in our homes and around our families, had ingredients that simply weren’t great. The main offender? Phthalates.
For many years, phthalates and the fragrances that contained them were considered acceptable by industry leaders and standards. Many within the industry still consider them acceptable. But faced with what we learned, we could no longer accept “acceptable.”