It has a fresh salt air aroma to it, and does smell like roses.
I used it a bit strong at 10% as I was just testing a sample, making wax melts. It has a nice cold throw, hot throw is very good, maybe a little strong. It doesn't last as long as some of the other fragrances I tried, but smells nice the whole way, never getting offputting.
I'll likely order more of this when I'm done with the current batch of melts.
Note I'm a hobbiest, so I have no idea about how this will sell nor have i tried other concentrations or different waxes.