Trending Forward: 2024 into 2025 Spot the trends to carry into the new year!
In 2024, we saw a multitude of aesthetics ideal for home fragrance and decor. These trends will not just pass through—they will influence how we live and design our interiors through 2025.
From the subtle sophistication of Quiet Luxury to the bold embrace of Elegant Maximalism, these styles redefine our homes with a perfect balance of opulence and comfort. Elemental Living connects us to nature, while a focus on Rainbow Iridescence adds a surreal flair. Finally, sensory-rich spaces that invite both comfort and creativity are the heart of Textures and Layers.
How can these concepts work for your business? Focus on incorporating them into your product photography for social media and your own website. Or, infuse a popular trend into your own brand for limited-release product lines!
Elemental Living
From texture to scent, Elemental Living embraces nature with earthy tones and grounding elements—think warm browns, soft greens, and clay-like neutrals. This trend focuses on creating harmonious spaces that feel calm, connected, and organic.
In fragrance, Elemental Living focuses on the elements in the natural world: earth, air, wind, and fire. Not all fragrances need to be single-note, but grounded scents shine in this trend.
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Elegant Maximalism
More is more, but with Elegant Maximalism, the “more” is refined. This trend embodies self-expression and bold celebration through the use of vibrant colors, patterns, and eclectic designs—just like traditional Maximalism. But Elegant Maximalism has a keen eye toward curating a sophisticated, luxurious look without appearing cluttered, yet somehow still filling spaces with personality and joy, showing that abundance is an art.
Bold but balanced notes are key with fragrance. Maximalism can seem chaotic, but there is a method to the madness; in fragrance, that method is depth, drama, and harmony.
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Rainbow Iridescence
The rainbow iridescent trend is pure magic in motion—shimmering surfaces that shift colors with every angle, adding a playful, dreamlike feel to home decor and fragrance. With the ability to fuse with multiple aesthetics from the more eclectic and maximalist to eco-luxury, the rainbow iridescence trend will continue to gain steam throughout the new year.
How does this trend apply to fragrance? Scents that are bubbly or surreal are an ideal fit. Think champagne, citrus, and fruity florals.
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Quiet Luxury
Embrace understated opulence with Quiet Luxury—a classic trend that leans into subtle details that exude sophistication. Similar to Modern Minimalism, this trend of effortless elegance focuses on neutral tones, artisanal craftsmanship, and unique details.
In fragrance, Quiet Luxury leans into refined notes of sandalwood, soft florals, and cashmere; but balance and refinement are key.
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Textures and Layers
Captivatingly complex, textures and layers are utilized in numerous trends like Textual Eclecticism and Gilded Softness. Create spaces that invite touch and exploration through plush fabrics, raw woods, and intricate details from soft-touch containers, perfectly imperfect artisanal glass, or matte and frosted finishes.
And how does this trend work with fragrance? A concept known as sensory layering: complex fragrances unfold in layers, evolving throughout the burn to create a multi-dimensional scent experience.
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What’s in your collection for 2025?
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