Content by Business Stage
Build, grow, and scale your handmade business
Turning your craft into a business is exciting – and sometimes overwhelming.
Whether you’re pouring your first product, selling at your first market, or shipping wholesale orders, every stage brings new questions.
This part of the Maker Business Hub is here to help you move forward with confidence. Pick the stage that fits where you are right now, and explore tools, templates, videos, and guides built to support real makers like you.
Just Getting Started
Thinking about starting your business…or just getting your first products out into the world? This stage is all about building a strong foundation.
You’ll learn how to test products, choose packaging, price your items correctly, register your business, and decide where to sell. We’ll walk you through the basics so you can avoid common mistakes and feel confident taking your next step.
Product Development & Packaging
- Candle Making Supplies for Beginners
- Creating Your First Candle Product Line
- WATCH: Two Traits for Success: Creating Your First Candle Product Line
- WATCH: Next Steps: Creating Your First Candle Product Line
- Candle Batch Supplies Calculator
- Wax Guide
- Wick Guide
- How to Select the Right Wax for Any Project
- How to Evaluate Fragrance Oils
- WATCH: How to Test Your Fragrance
- How to Select Fragrance Oils for Luxury Candles
- The Essential Guide to Candle Label Requirements
- WATCH: Candle Labeling Requirements
- Print Your Labels with Avery WePrint
Pricing
Setting Up a Business
- Starting Your Own Candle Making Business
- Candle Business Checklist
- Candle Business Plan Template
- WATCH: Pro Tips for Starting Your Business
- Business Terms to Know
- Should Your Business Be a Sole Proprietorship or LLC?
- WATCH: Sole Proprietorship or LLC?
- Sales Tax Exemption for Your Candle or Soap Business
- Insurance for Candle Makers
- WATCH: Craft Space Organizing Ideas
- WATCH: All About Trademarks for Makers
Selling
- Where to Sell Your Candles
- WATCH: Where Should I Sell My Candles?
- Selling Online: Tips & Resources to Get Started
- Selling on Etsy: An Overview for Candle and Soap Makers
- WATCH: E-Commerce Platform Overview & Comparison
- Selling Candles at Markets & Craft Shows
- Selling at Markets Checklist
- WATCH: 5 Tips to Sell More Candles & Soaps at Markets
- Five Must-Have Product Photos for Your Candle or Soap Business
- Budget-Friendly Props for Product Photography
- How to Ship Candles: Packaging, Shipping & Calculating the Cost
Marketing
Growing Your Business
You’ve launched! You’ve made sales! Now you’re ready for more.
This stage focuses on increasing revenue, reaching new customers, and making your business more consistent. From wholesale and subscriptions to smarter marketing and stronger product launches, these resources will help you grow without burning out.
Product Ideas
Growth Strategies
Consignment
Wholesale
- How to Sell Candles Wholesale
- How to Create a Wholesale Line Sheet
- How to Find Potential Retailers for Your Wholesale Candle Business
- How to Pitch Your Candles to Retailers
- How to Pack & Ship Wholesale Candle Orders
- WATCH: How to Pack Smaller Wholesale Candle Orders
- WATCH: How to Pack Larger Wholesale Candle Orders
- How to Build Lasting Wholesale Relationships
White Label, Private Label & Fundraising
Advanced Email Marketing
DIY Product Photography
Scaling & Expanding
Your business is working – but you’re ready to think bigger.
Scaling means making more of your product efficiently, planning for busy seasons, expanding your product line, and improving your systems. If you’re ready to streamline production and reach more customers, this section will help you level up in a smart, sustainable way.
Production
Expansion
- The Candle Maker's Guide to a Successful Fall & Holiday Season
- Fall & Holiday Success Checklist
- How to Grow Your Business with Flameless Home Fragrance
- How to Expand Your Product Line in 3 Simple Steps
- Expand Your Product Line Guide
- WATCH: Expand Your Product Line with DIY Body Lotion
- Rewards Programs for Handmade Candle and Soap Businesses
No matter where you are in your journey, you don’t have to figure it out alone. Come back to the CandleScience Maker Business Hub whenever you need guidance, clarity, or a new strategy to try.


